Government Contracting: How to Differentiate Yourself from Competitors

Posted by Meghan Gallagher on Nov 3, 2015 10:21:00 AM

Differentiators are used to promote the top areas in which a company truly excels. Highlighting differentiators allows a company to distinguish itself from other government contractors who may offer similar products or services. However, while differentiators are a very important piece of government contracting, they are often overlooked, underdeveloped, or outright forgotten. Make sure your differentiators are strong and stand out to interested government buyers.

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Topics: Government Contracting, Government Business Development, government marketing, selling to the government

Selling to the Government: 8 Common Mistakes and How to Avoid Them

Posted by Patrick Dalton on Jun 30, 2015 10:20:00 AM

Selling to the government is a difficult task for any government contractor, especially in terms of marketing. Some contractors don’t even think they need to have any marketing at all; all they need to do is respond to requests for proposals (RFPs). If you would perform a government marketing audit of your own you might be surprised at what you find: Perhaps you have a very weak marketing strategy, or perhaps you don’t have one at all.

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Topics: government sales, government marketing

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