The Do's and Don'ts of Government Marketing

Free Webinar on December 10

Successfully marketing to the government can be complex without the right experience and guidance. 

Winvale has more than a decade of experience helping organizations win government business and has developed best practices specifically for business-to-government (B2G) marketing.

Join us for a FREE webinar Thursday, December 10, at 1 p.m. EST, where Winvale's Research Director, Patrick Dalton, and Government Analyst, Meghan Gallagher, will discuss proven strategies, tips and tricks for marketing to the government.

Reserve Your Spot ➝

GSA Eliminates Duplicate Part Number Requirements for GSA Advantage!

Recently GSA posted an announcement on its Vendor Support Center website stating that it would no longer require vendors to manipulate Manufacturer Part Numbers in cases where a contractor has multiple manufacturers with the same part number.

This new change, which went into effect November 23, 2015, reverses the previous requirement which likely means GSA was having trouble enforcing implementation of the rule.

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Government Contracting: How to Differentiate Yourself from Competitors

Differentiators are used to promote the top areas in which a company truly excels. Highlighting differentiators allows a company to distinguish itself from other government contractors who may offer similar products or services.

However, while differentiators are a very important piece of government contracting, they are often overlooked, underdeveloped, or outright forgotten. Make sure your differentiators are strong and stand out to interested government buyers.

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Diversifying Your Contract Portfolio with NASPO ValuePoint 

The ImmixGroup recently published an article that gave an overview of cooperative purchasing and some contract vehicles associated with it. In this overview they were able to touch on some points about the National Association of State Procurement Officers (NASPO) ValuePoint program. They highlighted advantages of utilizing cooperative purchasing contracts and the amount of dollars procured through NASPO ValuePoint.

This blog highlights NASPO ValuePoint from an inside perspective, as we have first-hand experience working in the program, working with State Procurement Officials and currently managing several companies within the program.