Government agencies cannot make decisions on a whim. Before they send out government solicitations, government agencies often perform market research to learn what's available and what capabilities and parameters they need to set. Why does this matter for GSA contractors? Well, market research often determines the scope of a solicitation and if you get involved in the early stages, such as responding to a Request for Information (RFI) or Sources Sought Notice (SSN), you can get your foot in the door and possibly shape the solicitation in your favor. In this webinar, we’ll cover what you need to know about how government agencies conduct market research and why it's important for contractors to understand the process, including: 

  • What is Government Market Research?
  • How Do Government Agencies Perform Market Research?
  • Types of Market Research
  • Who is Involved in the Process
  • What Does Market Research Mean for Government Contractors?
  • Getting Ahead of Market Research

This webinar has been previously recorded and is available for on-demand viewing. Simply fill out the form on this page to gain access to the recording. 

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Webinar Presenter:

Leslie Crowley
Account Manager, Winvale


About Winvale:

Winvale is a government contracts consultancy and leading advisor on the GSA Schedule program. Headquartered in the Washington D.C. area since 2003, Winvale provides expertise to companies seeking to conduct business with federal, state and local governments. Winvale also offers channel distribution services designed to help companies reach government buyers quickly by allowing them to place their products and services on its existing contract vehicles. Winvale’s client portfolio includes many small emerging firms as well as Fortune 500 and international companies.