Creating a Government Pipeline for FY 2024
Now that the New Year is here, it’s important to set goals and seek new opportunities. Establishing a well-structured government pipeline should be one of your top priorities as a GSA Schedule contractor. Below, we’ll discuss 5 helpful strategies to find opportunities and capture government business for Fiscal Year 2024.
1. Define Your Company’s Objectives
Define your teams’ objectives and goals to better understand how they support your contract vehicle. Maybe your offerings align more with a different contract vehicle.
2. Identify Your Target Government Market
Identify agencies, departments, or entities that align with your business’s products/services. Understanding your ideal customer can narrow your search and make it more effective.
3. Monitor Government Websites
After you’ve identified your target market, you’ll need to conduct some research by routinely monitoring government and industry websites. We recommend SAM.gov, General Services Administration (GSA) websites (GSA eBuy and GSA Advantage!), state and local websites, and subscription services.
4. Prioritize and Qualify Opportunities
Carefully consider and prioritize which opportunities best fit your business goals and capabilities.
5. Develop a Winning Strategy
Tailor your proposals to highlight how your company’s strengths will meet and exceed the requirements of each contract.
To learn more about creating a government pipeline, check out our blog. We also have a blog explaining How to Qualify a Government Opportunity.