The web continues to have a profound effect on our personal and professional lives. From contacting a loved one miles away, to skipping a walk to the store for a gift purchase, to organizing your business's day to day activities, our lives are continually touched and made easier by the World Wide Web – and, in particular, those solutions delivered to us and run almost entirely over the internet. Businesses especially are taking greater advantage of these web based tools and applications in an effort to reduce costs, improve efficiency, and facilitate organization-wide transparency. Such so called "cloud computing" applications and services are an area of significant growth within the IT industry - in fact, growing at a faster clip than any other type of IT spending. And don't think Uncle Sam hasn't taken notice. Last year, the Obama Administration made note of the rising trend in applications run in the "cloud" by rolling out its own government App store for Federal Agencies, www.apps.gov, with the goal of furthering propelling the Federal Government into the digital frontier. GSA, for its part, is managing the store and marketing Apps.gov as part of its "GSA eTools" library that includes both GSA Advantage! and GSA eBuy. For GSA Schedule 70 Contract holders this is significant news. The President's initiative represents a dedicated effort to modernize the Federal Government's IT systems with an approach dedicated, in part, to cloud centric solutions. The App store is the forum for these opportunities and it's only open to Schedule 70 contractors to boot!