GSA announced its “OneGov Strategy” for modernizing procurement in the federal government in April 2025, making it one year since it was initially launched. OneGov is intended to align with Executive Order 14240 Eliminating Waste and Saving Taxpayer Dollars by Consolidating Procurement and EO 14271 Ensuring Commercial, Cost-Effective Solutions in Federal Contracts that came out early 2025 and direct how the government should be organizing procurement and cost-saving efforts.
GSA’s OneGov strategy has involved collaborating with Original Equipment Manufacturers (OEMs) and leveraging the collective purchasing power of the entire federal government to negotiate discounts that can be utilized by any federal agency, through the Multiple Award Schedule (MAS) Program.
Now that OneGov is a year out of its initial launch, let’s look at what impact the program has made on the federal procurement landscape and the process to join.
OneGov IT Initiative
While OneGov has the far-reaching goal of transforming how the government buys almost everything, it is first starting with transforming IT procurement. This is because (1) Information Technology accounts for some of the biggest spends the federal government makes every year across all agencies, and (2) GSA’s IT Category (ITC) Office has already been making strides in advancing procurement before OneGov was launched. Many of the efforts accomplished so far are built off the groundwork made by the ITC.
With its IT Initiative, GSA has targeted software procurement to align federal processes with the changes that have happened to commercial software licensing, delivery, and pricing models in the last decade.
GSA wants the federal government to act as a single enterprise with buying, and to accomplish this, GSA has negotiated with software OEMs, such as Microsoft and Google, to establish government-wide, indefinite delivery indefinite quantity (IDIQ) contracts using established contracting vehicles, namely GSA MAS.
A Focus on OEMs
As mentioned previously, GSA’s OneGov initiative places OEMs at the forefront of establishing new contracts under the initiative. This focus is to accomplish multiple things:
- Eliminating pricing markups
- Ensuring clear accountability for support and performance
This method does not eliminate value-added resellers, who are a huge part of the IT procurement ecosystem, but the government does highlight the goal to secure larger discounting with resellers by introducing access to OEMs and OEM pricing.
Despite this increased focus on accessing OEMs directly, it remains that resellers still participate in many of the discounts negotiated under the OneGov strategy. Resellers hold key capabilities that OEMs can’t necessarily match at the same scale, including implementation services, customization services, and training and compliance support, just to name a few. Only a year into this initiative, we’ve yet to see how exactly the relationship between OEMs, resellers, and government agencies may shift due to OneGov.
What OEMs are Engaged in the OneGov Initiative?
GSA lists all vendors and corresponding discounts that participate in OneGov IT agreements on the website for the initiative (under “Current Agreements”). A non-exhaustive list is also below:
- Amazon Web Services
- Docusign
- Google Workspace
- ID.me
- Microsoft Azure, M365, and Copilot Enterprise
- OpenAI/ChatGPT
The Role of GSA MAS in OneGov
The contracting vehicle hosting the OneGov IT agreements we’ve discussed is the GSA Multiple Award Schedule Program. Specifically, the IT Large Category within the MAS program negotiated and manages these contracts.
GSA MAS serves as the premier federal IDIQ vehicle for IT products and services, and the IT Category reports over $26 billion dollar in sales through vendor contracts it hosts in the fiscal year 2025. It is intended for government-wide purchasing, maintains rolling admissions, and publishes the pricing of each of its vendors through eLibrary and GSA Advantage!. All of these characteristics lend it to being the suitable vehicle for the transparency and scale in discounting GSA is seeking through OneGov.
State and Local Government Purchasing
IT products and services sold under MAS are eligible to be sold to state and local government entities through the Cooperative Purchasing program. This program is extensively utilized by IT vendors that have a customer base in both federal and state entities, and confers the benefit of accessing a larger customer pool with a GSA MAS contract. For state and local governments, they benefit from the work the federal government is doing to negotiate discounts with IT manufacturers and resellers.
How Can I Get Involved with GSA’s OneGov Strategy?
For IT OEMs that are interested in securing a contract with the federal government under OneGov, let’s discuss the steps involved in participating:
1. Review the requirements and eligibility criteria found in the OEM Engagement Package.
2. Review the GSA MAS Solicitation and IT Large Category attachment in eOffer to understand the criteria for participation in the MAS program and determine what SINs you will apply for.
3. Prepare and submit your GSA MAS proposal.
4. Complete the OneGov Strategy questionnaire and engage with RFIs, RFPs, and RFQs on GSA eBuy.
Want Help Joining OneGov and the GSA MAS Program?
Even with GSA’s encouragement to have eligible IT vendors join the MAS program, it is still a lengthy and complex process to assemble a complete and compliant offer. Winvale offers many resources for you to familiarize yourself with the extensive rules and requirements of the MAS offer process. Check out our Ultimate Guide to the GSA Schedule or a few of the many relevant articles on our blog:
- The GSA Schedule Acquisition Process From Start to Finish
- GSA Schedule Offer Submission Checklist
- How Do I Get a GSA Schedule Contract?
Winvale has a team of expert consultants and proposal writers that can support your business’s needs. Reach out today to learn more.
