Entering the public sector through a GSA Multiple Award Schedule (MAS) can open your business up to a whole new world of opportunities, from new federal and state customers to a range of tools and procurement sites to help you gain visibility. However, navigating a new market as a small business can be a daunting task. It can be especially daunting as a veteran-owned business—veterans can face significant obstacles entering the federal market.
The federal government has several programs and opportunities designed to help veteran business owners, especially small businesses, but many companies don't know what's out there. Let’s dive deeper into the opportunities available for veterans and how you can use a GSA Schedule to grow your company.
Opportunities as a Veteran-Owned Small Business
The federal government's goal is to prioritize small business contractors first before moving on to the contracting giants. The Small Business Administration (SBA) publishes small business contracting goals each year, and several federal agencies publish their own goals as well, encouraging the use of small businesses over larger firms in the procurement process. In 2024, the Service-Disabled Veteran-Owned Small Business (SDVOSB) goal was raised across several federal agencies from 3% to 5%.
To help achieve these goals, small businesses have access to set-aside contracts including contracts open to all small business, or with a narrower scope meaning only certain socio-economic designations. One of these designations is for veteran-owned small businesses.
If you are considered a small business and you are a veteran-owned company, we highly recommend you apply for a Veteran Small Business Certification through the SBA. This certification with the SBA allows Service-Disabled Veteran-Owned Small Businesses (SDVOSBs) to compete for federal sole-source and set-aside contracts in the federal government. Veteran-Owned Small Businesses (VOSBs) also have access to opportunities for sole-source and set-aside contracts through the U.S. Department of Veterans Affairs (VA) through the Office of Procurement, Acquisition, and Logistics (OPAL).
How to Qualify as a Veteran-Owned Small Business
So, you think you may qualify as a VOSB and/or a SDVOSB, what’s the next step? To qualify as a VOSB, you must:
- Be a small business according to SBA’s size standards
- Be at least 51% owned and controlled by one or more veterans
- One or more veterans has full control over the day-to-day management, decision-making, and strategic policy of the business
To qualify for the SDVOSB program, your business must:
- Be a small business according to SBA’s size standards
- Be at least 51% owned and controlled by one or more service-disabled veterans
- Have one or more service-disabled veterans manage day-to-day operations who also make long-term decisions
- Eligible veterans must have a service-connected disability
All certifications have been moved to the SBA, and you can apply now through the Veteran Certification (VetCert) portal. It's important to note that a recent final rule has eliminated self-certification for all Service-Disabled Veteran-Owned Small Businesses (SDVOSBs). Self-certification has already been removed for SDVOSBs who want to go after prime SDVOSB set aside contracts, but now the option is being eliminated across the board.
Searching for Contracting Opportunities as a Veteran Small Business
As mentioned above, if you are a certified small business and also have a certification through VetCert, you can use these designations to find contracting opportunities. Using procurement sites like SAM.gov, GSA eBuy, and Acquisition Gateway, you can find relevant contracts to bid on that are only open to either small businesses or even VOSB/SDVOSB contractors. Be sure to use the filters and keywords to ensure you are looking at all the unique opportunities available to you. Some may even be sole source, giving you the ultimate leverage.
There are also larger specialized contracting vehicles such as GWACS (Governmentwide Acquisition Contracts) out there that apply to both small businesses and veteran owned businesses. Examples of these are new and existing vehicles such as Vets 2, Alliant 2, and OASIS+, and pending vehicles such as Alliant 3, and NASA SEWP VI. Some of these vehicles are on hold while GSA prepares to take on several GWACs under the Trump Administration's directive, but GSA has recently announced plans to rep-open OASIS+ in the near future.
Veteran Support through the VA
The VA has several programs and resources to help veteran-owned businesses succeed. For small businesses, the VA has a branch of the Office of Small & Disadvantaged Business Utilization (OSDBU). Through this support center, veteran businesses can access tools, resources, and networking opportunities necessary to do business with VA and other federal agencies. There’s also a Direct Access program helping businesses network and build partnerships, as well as a veteran entrepreneurial portal, for veterans looking to grow, start, and sustain their small business.
Additionally, the VA has a Vets First Contracting Program which we'll cover below.
Taking Advantage of the VA Federal Supply Schedule (FSS)
Another way to gain business as a veteran-owned business is taking advantage of the VA Federal Supply Schedule (FSS). You do not need to be a veteran-owned business to purchase through this Schedule, but the VA sets aside 7% of contracts for Veteran-Owned Small Businesses (VOSBs), and 17.5% for small businesses. The VA FSS manages multiple-award contracts for medical equipment and supply, pharmaceuticals, and medical-related services.
Additional SBA Support for Veteran Businesses
The SBA offers other support in addition to their VetCert and small business contracting goals. For example, the SBA has training programs specific to the type of veteran business including:
- Veterans and active service
- Women veterans
- Service-disabled veterans
- Military families
- Veteran businesses interested in federal procurement
If you are in need of financial support, the SBA offers loan programs and an authorized list of lenders by geography with the Lender Match tool.
If you need advice and hands on support, the Veterans Business Outreach Centers (VBOCs) are available nationwide. These centers offer business plan workshops, concept assessments, mentorship, and training.
Succeeding in the Federal Marketplace as a Veteran-Owned Business
GSA Schedules open up a world of opportunities for veteran-owned businesses, offering them a platform to grow and contribute significantly to the public sector. By understanding the programs available and leveraging the resources and support provided by GSA/SBA/VA, veteran-owned businesses can carve out a successful place in the federal marketplace.
If you need help preparing your GSA Schedule for upcoming opportunities, or you would like to learn more about how you can get a GSA Schedule for your business, contact one of our consultants today. We at Winvale make it our mission support the veteran community, so we offer reduced prices for our veteran companies to help them enter and succeed in the government marketplace. We would be happy to help you find the right path for your company.
