Differentiators are used to promote the top areas in which a company truly excels. Highlighting differentiators allows a company to distinguish itself from other government contractors who may offer similar products or services. However, while differentiators are a very important piece of government contracting, they are often overlooked, underdeveloped, or outright forgotten. Make sure your differentiators are strong and stand out to interested government buyers.

GSA recently released the request for proposals (RFP) for the much anticipated, $50 billion ceiling, Enterprise Infrastructure Solutions (EIS) contract. Here’s what you need to know before considering submitting an offer or working as a subcontractor to a primary contract holder.

The 8(a) Business Development Program is one of the Small Business Administration’s (SBA’s) business assistance programs, which targets small disadvantaged businesses (SDB's). The 8(a) Program is designed to promote firms that are at least 51 % owned/controlled by socially and economically disadvantaged individuals. The program is divided into two phases: A four-year developmental stage and a five-year transition stage, for a total of nine years in the program.

Building your government sales practice will be one of your organization’s greatest challenges, as mistakes occur quite frequently. In fact, when entering the marketplace many companies actually make the same mistakes:

Responding to a government Request for Proposal (RFP) can be a daunting task. I have often heard the comment “I don’t even know where to start.” It is normal for companies, both large and small, to use outside proposal support to help them through this process. But before you run out and hire a proposal company to help you on your next big proposal, read through our Do’s and Don’ts to ensure that your dollars are being spent wisely.

Did you miss our presentation yesterday on the importance of the GSA ? You can now download a free copy of this presentation. If you're looking to optimize your space within the government marketplace, you understand just how important a successful government marketing strategy can be. Download our presentation: Having a GSA Schedule Is More Important to Your Government Practice Than Ever Before today to learn about: