Women in Business: Making Cents of Government Marketing

Posted by Hannah Patrick on Mar 22, 2017 9:26:18 AM

In our blog last week, Women in Business: WOSB and EDWOSB Sole Source Advantage, we discussed the competitive advantage the WOSB and EDWOSB programs give Women-Owned Small Businesses. This week we’re going to focus on who and how you should be marketing to the federal government. An agencies past performance can be a good indicator of future needs, so we will also take a look at some agencies’ spending patterns related to the Women-Owned Small Businesses (WOSBs) and Economically Disadvantaged Women-Owned Small Businesses (EDWOSBs) programs.

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Topics: government marketing, Women in business

Government Contracting: How to Differentiate Yourself from Competitors

Posted by Meghan Gallagher on Nov 3, 2015 10:21:00 AM

Differentiators are used to promote the top areas in which a company truly excels. Highlighting differentiators allows a company to distinguish itself from other government contractors who may offer similar products or services. However, while differentiators are a very important piece of government contracting, they are often overlooked, underdeveloped, or outright forgotten. Make sure your differentiators are strong and stand out to interested government buyers.

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Topics: Government Contracting, Government Business Development, government marketing, selling to the government

Selling to the Government: 8 Common Mistakes and How to Avoid Them

Posted by Kevin Lancaster on Jun 30, 2015 10:20:00 AM

Selling to the government is a difficult task for any government contractor, especially in terms of marketing. Some contractors don’t even think they need to have any marketing at all; all they need to do is respond to requests for proposals (RFPs). If you would perform a government marketing audit of your own you might be surprised at what you find: Perhaps you have a very weak marketing strategy, or perhaps you don’t have one at all.

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Topics: government sales, government marketing

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