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Government Business Development | Government
We live in a world where it may be as simple as picking up the phone and asking a prospective client if they’d like to purchase what you have to offer. Unfortunately, it doesn’t work like this when selling to the federal government. You need to abide by certain rules and regulations, and go through a formal process to sell your products and services. So, how do commercial companies sell to the government?
Throughout the life of your GSA Schedule contract, it’s expected that your business will experience changes, especially since you can hold your contract for up to 20 years. These factors all tie into how you provide discounts to your commercial and federal customers. As a contractor, you have the ability to make changes to your GSA Schedule through an update known as the Economic Price Adjustment (EPA) modification.
Do you know what the real benefits of being on the GSA Schedule are? Learn the top 10 reasons (and advantages) why you should consider it.
Getting a GSA Schedule can be very rewarding, but where do you start? Before your company makes the decision to go through the process of acquiring a GSA Schedule contract, we highly recommend that you take the time to review all of the necessary qualification requirements to make sure it’s right for your company. This is done through a careful review of the MAS Solicitation document, which provides guidance for both prospective and existing contractors for obtaining and maintaining a GSA MAS contract. Within these instructions you will find the specifics on the types of documents you’ll be composing, forms that you’ll be signing, as well as the necessary steps to take to submit the offer to GSA. The solicitation not only provides guidance, but it also provides regulations you need to be mindful of as you go through the process.
Government Business Development
As your company searches for buyers, whether they’re government customers or commercial entities, you want to make a good first impression to stand out against your competitors. By conveying a message through an effective capabilities statement, you’re one step closer to accomplishing this.
Analyzing your company’s sales is a valuable approach to understand how you’re doing in the federal marketplace as well as identifying any strategic changes you need to make. Every GSA contractor has to report their GSA Schedule sales on a regular basis, and of course it’s always important to keep tabs on your sales to track performance, but it’s also important to take a step back and see what sales look like across the Multiple Award Schedule (MAS) program. How is your business doing compared to your competitors? What does the market look like overall? Does it look like it's growing or shrinking in certain areas? As a GSA contractor, you have access to several tools to help you assess sales. Let’s talk about the various resources available.
With over 135 federal agencies in existence, the government has tremendous purchasing power in the federal marketplace. Some agencies may be purchasing your products and services in bulk, and some maybe not so much. It’s up to you to ensure that you’re doing your part in conducting market research to identify potential buyers in agencies. Thankfully, GSA has some tools to help you conduct market research. SAM.gov’s Data Bank tool helps you focus your marketing efforts and understand federal purchasing trends.